A rose by any other name
- Kris van Beever
- Dec 2, 2025
- 1 min read

“When I use a word,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less. The question is,’ said Alice, ‘whether you can make words mean so many different things’. The question is, said Humpty Dumpty, ‘which is to be master — that’s all.”
Quotes from Lewis Carroll
I have found that words derive their meaning from experience. For those who lack experience, words have no meaning. People hear what they want to hear, don’t often listen, and don’t usually understand. So if you want your message to be heard, make it consumable by the audience.
If you choose to include jargon usually only understood by the informed, the confusion becomes more obscure, so plan on providing a common translation. In order to eschew obfuscation; espouse elucidation and enumeration. (Loosely translated "avoid being unclear, support being clear".)
It is therefore extremely important to understand your audience, target of your message, and translate your words into a vocabulary that the audience can understand. So that your message is received and the intended meaning absorbed. The use of a simple diagram also can’t hurt, especially if you are trying to elevate the audiences comprehension on the topic of the day.




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